Workspace:
Ireland 🇮🇪
Turkiye 🇹🇷
Workspaces:
Ireland 🇮🇪
Turkiye 🇹🇷
Ireland 🇮🇪
Turkiye 🇹🇷
V.02
Canada 🇨🇦 - 2021
With it's inclusive insurance culture Allegory app provides driving analytics, driving improvements and cheaper premiums on insurance for good drivers.
We have improved the service touchpoints of V.01 and gave more options and features to user in this V.02
New website, branding and UX/UI of app has been designed and online now.
In V.01 of app, there were lack of information and guidance for users what to do in app and order of the steps.
In V.01 It was meaningless for users to know their driving score after a while they learn it. They did not know what to do then.
In V.01 App was not designed to keep users engaged, some of the users getting bored easly after the see their score.
“Allegory V.01 seem like giving great analytics for me. But I don't know what to do with them. I don't want to spend time on charts and math.”
Unnamed User (33)
“It would be great to share my driving analytics with my family. I want to improve myself and let my family see the progress."
Unnamed User (39)
In V.02, we would like to create new touchpoints to service and apply them in interfaces with more widened end to end user needs.
Firstly, we have worked on what users can benefit with driver analytics. There was a great opportunity to catch the users behaviour.
Second, we have recognized there was a sharing success behaviour of users and we wanted to build a community inside Allegory app.
Third, we have designed gamified experience called "Journey" to catch the users attentsion after onboarding and guide them in service.
Fourth, we have recognized that some of families were eager to see each of the family member to interact as a closed user group. We have added family membership model to keep users engaged in app.
In V.02, every user flow renovated to guide and help the users. Fundamental behaviours have been worked on and reflected to interfaces.
For the new UI and branding, we have used different typefaces for website and mobile app. For the website more bold and widened typeface, for the mobile app more tight tyfaces has been used.
We have designed the website to guide the user about product benefits with 3 main product features. Telling contextually well organized features helps the users easy to understand the product and service.
It was crucial to use the inclusivity in visuals communication to reflect the Canadian way of living.
We are thankful to Allegory team for great collaboration and giving us enough creative space to improve the service.
Workspace:
Ireland 🇮🇪
Turkiye 🇹🇷
As a design partner with Uxmast, we have worked on mobile app and website together. Especially for insurtech companies because of regulations, it can be sometimes hard to innovate new products and features.
But as we worked with Uxmast, we have improved our service and all the other interfaces with great success.
Onur Gungor
Founder
Along with an impeccable instinct for design, the team at UXMast has the combination of passion and professionalism that makes them one of our most valued partners. Allegory has been working with UXMast on our mobile and web properties for two years; in a complex industry like insurance and InsurTech, I can honestly say we couldn't have done it without them.
Michael Nix
Engineer / Business Development