Turkey 🇹🇷 - 2021
Imzago provides e-sign, sending and stocking documents for sme's and individuals.
We have designed and refined the service touchpoints of Imzago and reflect the speed and smooth user experience on interfaces.
It takes a long time to sign the document and send it via cargo as conventional way.
e-sign technology is not a new thing but the users still in early innovator's level. Many of the services are complex and hard to onboard for users.
Users of e-sign do not recognize the difference between e-sign types. There are lack of guidance in competing services.
We have created a new way of service which adapts users fastly to service and guide them while e-signing. This aim has been reflected to UX/UI and branding.
Firstly, we have examined the signing experience through the centuries and see that it was leaving a mark on an something that can be kept over years. Especially before the republic times in Turkey, people were using their finger prints as signature. After republic, with using more pen etc. people started to use more modern ways of signature.
We have used these inspration to merge these behaviours and create a new way of signing, by combinig the primitive and modern signatures together.
When we were working on colour selection for the project, we targeted to use orange to give the perseption of "Speed, usefullness, efectiveness".
On user flows, user can easly drag-drop their documents and easly guided through interfaces. We have aimed to teach the user interfaces, by giving them enough freedom while reducing cognitive load. "Try and see" was our first motto in design.
In compete to other services, in Imzago e-signing was only a tool but the signing experience was a prior thing. End to end user journey was the main target of design.