Turkey 🇹🇷 - 2021
Ne Yapsam provides users to find extraordinary activities such as unique concerts, fine-dining etc. in city-life with it's mobile app.
We have helped the brand with optimizing the UX/UI architecture. Some of the prior user funnels have been renovated to catch the users attention on service.
There were frictions-fragmentations on onboarding experience of users.
Homepage was lack of "discover" feeling for users.
There were a lot features on the product roadmap and the UX architecture was not able to carry all the needs.
Approach
To create a more widened experience, we have optimized Ux architecture with to navigate more frictionless and non-fragmented on service touchpoints. This way allowed users more freedom to discover new unique activities around the service.
We have started designing the registration and login flows to provide users more smooth experience.
Onboarding process was hard for users because of content density. We have segmented each of the content and imroved the experience more visual way.
When we were working on the design system, we have redesigned activity cards to get focus of user and to help the user distinguishing activity segments. (Such as concerts, movies, dining, books etc.)
We are glad to work together with Ne Yapsam App team to add value to the service.